TV Yellow is one of the most distinctive guitar finishes around. Ask any guitar player about TV Yellow and odds are they'll have something good to say about it. But ask them where the name came from and you'll probably get a lot of quizzical looks--and maybe a few different theories. Below are a few we found online. None proven, but all entertaining.
In the early days of television, some TV sets came in a yellowish color called “Limed Mahogany.” The Les Paul TV model was also described as having a Limed Mahogany finish. In the guitar world “Limed Mahogany” eventually became referred to as “TV Yellow."
Again, in the early days of television, using pure white props on a live TV shoot would produce video artifacts. Legendary inventor Les Paul suggested a wheat-colored guitar finish. It would appear white on TV but wouldn’t overwhelm the cameras. The finish was called TV White. The color was later modified by adding yellow--thus TV Yellow.
In this version, the television myth above was propagated by Gibson because they were reluctant to reveal the true origin of the name--that "TV" stood for "Telecaster Version." The Gibson marketing team supposedly hoped that a pale guitar with a dark pickguard would be mistaken for a Telecaster by fans unschooled in various guitar models and result in extra sales for Gibson at the expense of Fender. The "TV Yellow" designation was intended to be a Gibson internal inside joke, but the moniker was published in ads before upper management caught the slip.
Got your own idea about where "TV Yellow" came from? Comment below on this story. We'd love to hear it!
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